Yeo Valley, the largest organic dairy brand in the UK, has launched its latest product competition using unique coding from Clondalkin Flexible Packaging Bury (formerly Chadwicks).
Clondalkin Flexible Packaging Bury has produced 15 different polyester lid designs, each printed with a unique 14 character code. These are sealed onto special packs of Yeo Valley’s yogurt and only revealed when the lid is peeled back.
The latest competition from Yeo Valley is giving customers the chance to win one of two mini convertibles, a one week stay and two mini-breaks at a choice of chic venues, plus £1,000 spending money, by entering their unique code online.
The unique coding concept was first developed four years ago and remains the only print technology of its type to be used in the UK dairy market.
All the unique codes are printed on the surface of the lids to ensure the printing ink does not contaminate the product. The code is covered by the design and is only revealed when the polyester lid is peeled back.
Dan Rusga, Marketing Director at Yeo Valley, commented: “The unique coding printing technology from Clondalkin Bury has been instrumental in enabling us to get closer to our customers and reward them for their loyalty. This is the fourth product competition we’ve launched using unique coding and two years ago we used the same technology to launch a point based loyalty scheme for customers. As a company we have made a long-term commitment to unique coding and are confident that it will continue to reap rewards for our business.”
Yeo Valley is the largest organic brand in the UK and is an independent, family−owned farming and dairy business based in Blagdon, North Somerset.
John Chadwick, Managing Director at Clondalkin Flexible Packaging Bury, added: “We are very proud of this particular technique and delighted to see it working so well for one of our most valued customers. Brands have to find new ways of differentiating themselves from the competition, which is why we are committed to working with our customers to develop innovative packaging solutions.”
Clondalkin Flexible Packaging Bury is a leading supplier of flexible packaging solutions in the food, dairy, beverage, personal care and household sectors. With over 70 years experience, it has developed a reputation for leading the way in the manufacture of pre-cut lid and shrink sleeve packaging solutions.
Clondalkin Flexible Packaging Bury is one of 10 companies operating throughout Europe under Clondalkin Flexible Packaging.